A new YouTube video detailing why libraries need LOCKSS was recently created by University of Michigan School of Information graduate students. In the two-part series, they do an impressive job walking the viewer through the advantages and benefits of being a LOCKSS Alliance member.
https://www.youtube.com/watch?v=POJf38RzihA (Part I)
https://www.youtube.com/watch?v=AKr1Adc8tnA (Part II)
http://www.lockss.org/lockss/Home